5 Reasons Why Springs Are so Important to the Automotive Industry

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The majority of consumers won’t understand just how vital springs are to the performance of their vehicles—they probably have just never placed much thought on the tiny components that are placed in their cars and trucks.

But those in the automotive industry know that purchasing high-quality components for the vehicles they manufacture is absolutely necessary. From the seating and door hardware to the valves, suspension, or transmission, many types of springs are used in many areas of vehicles. They help them run properly, efficiently, and safely.

Here are five reasons why they are so important to the automotive industry.

Performance

Vehicles need to be tough—they need to withstand environmental conditions, rough, uneven terrain, and long drives. They need to perform at their very best, all of the time. Customers expect it. If they’re dishing out tons of money on a new car or truck, they naturally don’t want their suspension to give out on them over unpaved roads or to have transmission troubles that are caused by a cheap spring. They expect a smooth ride from point A to point B. They don’t want to worry about the springs in their vehicles—that’s your job—to ensure they’re high quality and that your customers don’t even have to think about them.

Reliability

If the springs aren’t durable, then the vehicle isn’t reliable. It’s just that simple. Components that were poorly manufactured, weren’t designed to your vehicle’s specifications, or were created in the wrong size or out of the wrong material won’t last very long. And no customer wants to be heading to the mechanic within a few weeks or months of his or her vehicle purchase because a spring gave out. Getting regular oil changes and air filter replacements is expected—a rusted, cracked, weak, or broken spring is not. Make sure your customers can rely on the vehicles you sell them. 

Competitive Edge

Have you ever considered that something as small as a spring could be the reason you have a competitive edge over other manufacturers in the automotive industry? Because these tiny components are so important to the performance of vehicles, making sure they’re high quality can help you beat out your competition. Your vehicles will perform better and they’ll be more reliable, which means your customers will be happier. All of this translates into you beating your competitors in the market.

Customer Satisfaction

In the automotive industry, customer satisfaction is of utmost importance. You simply don’t want your customers returning your vehicles because they aren’t performing optimally or aren’t reliable. Plus, if they’re unhappy with your products because you’re cutting corners and trying to save a few bucks when it comes to purchasing a spring, your reputation will suffer. Disgruntled customers love to share their disappointment with brands, and the internet makes it so much easier for them to do so these days—and for others to listen. This can affect your future sales.

Safety

Using high-quality springs in your vehicles isn’t just about performance, reliability, and reputation, it’s about safety. Those in the automotive industry know that nothing will ruin your business faster than having unsafe vehicles. When a spring breaks and a car breaks down, it can become more than just an annoying inconvenience. It can become a safety hazard. It can put your customers at risk of serious injury or even death. That’s just not something you can risk to save a few bucks on your manufacturing costs. It’s simply too important to keep your customers and their families safe when they’re driving around in your vehicles.

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